Writing Articles and Emails Effectively For Exposure, Traffic, and Sales. Let's start with this statement: “There’s a lot of money to be made with properly prepared and correctly executed e-mail marketing.” The key words in that statement are: properly prepared and correctly executed.
It doesn’t matter how good your intentions are and it doesn’t matter how butt-kicking good your offer is. If you blow the basic rules of e-mail marketing, you’re headed for disaster.
